Tote Marken

Der Terminus »Tote Marken« bedeutet nicht unbedingt, dass für diese Marken kein Schutz mehr besteht. Audi verwendet beispielsweise alte Marken wie Auto-Union, Horch oder NSU noch für Tochterfirmen, die sich der Traditionspflege widmen. Der französische Ölkonzern Total betreibt in Ostdeutschland weiterhin einige wenige Minol-Tankstellen, damit die Markenrechte nicht wegen Nichtnutzung verfallen. In den USA hat eine Eisenbahngesellschaft (Guilford Rail System) die Markenrechte der ehemaligen Fluggesellschaft Pan Am gekauft und verwendet das Pan-Am-Logo nun auf ihren Waggons (Pan Am Railways). In einem anderen Fall (Treets von Mars) waren die Markenrechte tatsächlich verfallen, sodass die Marke nun von einer anderen Firma (Katjes) benutzt wird.

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