Die wertvollsten Marken der Welt 2023

1 | Apple | USA

2 | Microsoft | USA

3 | Amazon | USA

4 | Google | USA

5 | Samsung | KOR

6 | Toyota | JPN

7 | Mercedes-Benz | DEU

8 | Coca-Cola | USA

9 | Nike | USA

10 | BMW | DEU

11 | McDonald's | USA

12 | Tesla | USA

13 | Walt Disney | USA

14 | Louis Vuitton | FRA

15 | Cisco | USA

16 | Instagram | USA

17 | Adobe | USA

18 | IBM | USA

19 | Oracle | USA

20 | SAP | DEU

21 | Facebook | USA

22 | Chanel | FRA

23 | Hermés | FRA

24 | Intel | USA

25 | YouTube | USA

26 | J.P. Morgan | USA

27 | Honda | JPN

28 | American Express | USA

29 | IKEA | SWE

30 | Accenture | USA

31 | Allianz | DEU

32 | Hyundai | KOR

33 | UPS | USA

34 | Gucci | ITA

35 | Pepsi | USA

36 | Sony | JPN

37 | Visa | USA

38 | Salesforce | USA

39 | Netflix | USA

40 | PayPal | USA

41 | MasterCard | USA

42 | Adidas | DEU

43 | Zara | ESP

44 | AXA | FRA

45 | Audi | DEU

46 | Airbnb | USA

47 | Porsche | DEU

48 | Starbucks | USA

49 | General Electric | USA

50 | VW | DEU

51 | Ford | USA

52 | Nescafé | CHE

53 | Siemens | DEU

54 | Goldman Sachs | USA

55 | Pampers | USA

56 | H&M | SWE

57 | L'Oréal | FRA

58 | Citi | USA

59 | Lego | DNK

60 | Red Bull | AUT

61 | Budweiser | USA

62 | Ebay | USA

63 | Nissan | JPN

64 | HP | USA

65 | HSBC | GBR

66 | Morgan Stanley | USA

67 | Nestlé | CHE

68 | Philips | NLD

69 | Spotify | SWE

70 | Ferrari | ITA

71 | Nintendo | JPN

72 | Gillette | USA

73 | Colgate | USA

74 | Cartier | FRA

75 | 3M | USA

76 | Dior | FRA

77 | Santander | ESP

78 | Danone | FRA

79 | Kellogg's | USA

80 | Linkedin | USA

81 | Corona | MEX

82 | FedEx | USA

83 | Caterpillar | USA

84 | DHL | USA

85 | Jack Daniel's | USA

86 | Prada | ITA

87 | Xiaomi | CHN

88 | Kia | KOR

89 | Tiffany & Co. | USA

90 | Panasonic | JPN

91 | Hewlett-Packard | USA

92 | Huawei | CHN

93 | Hennessy | FRA

94 | Burberry | GBR

95 | KFC | USA

96 | Johnson & Johnson | USA

97 | Sephora | FRA

98 | Nespresso | CHE

99 | Heineken | NLD

100 | Canon | JPN